We are looking for a data-driven and strategic marketer to lead our clients' social media growth. This is not a typical content creation role. You will be responsible for developing and executing full-funnel strategies that drive measurable business results (KPIs), turning social media from a "presence" into a performance engine.
Responsibilities
Growth Strategy & Funnel Management
- Develop and execute comprehensive social media strategies focused on achieving client KPIs (e.g., qualified leads, e-commerce sales, ROAS).
- Design and manage the full marketing funnel, from top-of-funnel awareness campaigns to bottom-of-funnel conversion and lead generation.
Performance Advertising (Paid Media)
- Plan, execute, and relentlessly optimize paid media campaigns across Meta (Facebook, Instagram) and TikTok.
- Manage client ad budgets, conduct rigorous A/B testing on creative, copy, and audiences, and make data-driven decisions to scale campaigns and maximize client ROI.
Content Strategy & Optimization
- Develop strategic content pillars and campaign concepts designed to perform at specific stages of the user journey.
- Write compelling, high-conversion copy for ads, landing pages, and social posts.
- Brief the multimedia design team on creative, providing clear hypotheses for A/B testing (e.g., "Test a static graphic vs. a video reel for this offer").
Collaborative Analysis
- Work as the strategic lead with our Analytics Specialist and Web Specialist.
- Use performance reports from the Analytics Specialist to identify funnel drop-offs and optimization opportunities.
- Collaborate with the Web Specialist to brief, test, and optimize landing pages for ad campaigns, ensuring a seamless journey from ad click to conversion.
AI & Process Innovation
- Leverage AI tools to enhance productivity in content ideation, copy variation, and market research, while applying human-led strategy and quality control.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2-3 years of hands-on experience in social media marketing, with a proven track record of managing paid advertising campaigns and budgets.
- Demonstrable experience with Meta Ads Manager and TikTok Ads Manager is essential.
- Strong strategic and analytical skills, with the ability to read performance data and translate it into actionable optimization plans.
- Excellent copywriting skills, with experience writing direct-response copy for ads and landing pages.
- A proactive, results-oriented mindset. You are driven by hitting targets and proving ROI.
- Applicant must be based in the Philippines.
- Upon hiring, the applicant must only be employed with Dreamlist. No double jobs. This is a full-time, exclusive position requiring dedicated focus on Dreamlist clients.
Work Structure and Benefits
Work Hours
Monday to Friday, 9 a.m. to 6 p.m. Occasional, pre-approved, and paid overtime may be required for special client campaigns or events.
Location
Fully remote work arrangement with company-provided equipment.
Gatherings
Attend company gatherings in Metro Manila (approx. once a month, expenses covered).
Benefits
Health card benefits for regularized employees. Unlimited leave policy. Opportunities for professional growth and skill development. Annual all-expenses-paid company vacation, contingent on company performance, for regularized employees. Mid-year bonus upon completion of satisfactory performance score, contingent on company performance. Annual salary increase upon completion of satisfactory performance score, contingent on company performance.