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Founders Beauty
A founder-led skincare brand where premium means the attention paid to every page, product, and ingredient.
We designed and built the Founders Beauty Shopify store, carrying the founder's premium vision from the homepage down to custom ingredient icons and post-purchase email.
01 / The brief
What the client needed
Founders Beauty is a premium skincare brand, and its founder cares about the kind of detail most stores never reach: the spacing on a product page, the icon beside an ingredient, the wording of a shipping confirmation. The Shopify store had to make that level of care visible everywhere a customer looks, not just above the fold.
02 / Our approach
How we tackled it
We treated the store as one continuous brand environment. The homepage sets the first impression and the product pages carry the education, but the same standard follows the customer into checkout and into the emails that arrive afterward. We drew custom icons for every key ingredient from scratch, structured product information so it teaches without crowding the page, and reworked the transactional emails most brands leave on Shopify's defaults.
03 / Outcomes
What happened next
The storefront reads as one considered piece, from the first scroll to the post-purchase receipt. Product stories are clearer, the custom icons give Founders Beauty a visual language of its own, and the founder's standard for detail holds at every step a customer takes.